About us – because we know what dogs and their humans really need!

 We are not just any company – we have had dogs for as long as we can remember. And I mean literally. – Three of them are our Cocker Spaniels, partly from our own breeding – you can see them in the pictures here. Recently, we added a Rhodesian Ridgeback. Dogs are not a target group for us, but family. 

That’s exactly why we know what matters in everyday life with a dog. Not from market research, but from twenty years of having dogs in the house, in the car, and on the go.

What we keep getting stuck on

Over the years, we have tried just about everything the market has to offer. And we keep ending up with the same annoyances: products that are poorly made. That don’t fit properly. That no longer serve their purpose after a few weeks. And time and again, things that obviously no one has ever tested who really lives with a dog.

From this, our idea was born: to develop products that we as dog owners want to use ourselves.

Our approach is very simple

We don’t develop at a desk – we develop from experience.

Nothing goes into our shop that hasn’t been tested at home first. Six dogs are a true stress test. What dirt, hair, moisture, and everyday life with Cocker Spaniels and a Ridgeback can’t withstand, we don’t sell.

We test, question, improve, and think through every detail from the perspective of both dog and human. What makes our products special is not just the quality, but the thought behind it: real solutions for real situations.

Our back seat protector is the first product to pass this test. It won't be the last.

What you can expect from us

We are a family business from Dortmund – no middleman ordering what sells well at the moment. When you write to us, it’s not a service number that replies, but one of us. Usually on the same day.

You have 30 days to try everything out at your leisure. If it doesn't fit, you get a free return label and your money back. No questions asked.

Those who are dog owners themselves develop differently. That’s exactly why our products are the way they are.